This is definitely the weirdest and most creative project I’ve been a part of in my years at Seventh Son, where I’ve been working on marketing for a number of years. The first edition of Beer Me was in 2020 and is becoming a yearly release celebrating the employees of this awesome company. All the credit for this project goes to Will Fugman who came up with this concept and spent a significant amount of time collaging the photos into a 3 dimensional beer can label…for 42 different cans!

Included in the slideshow are some of the original photos (including a good hair day self portrait) and the cans in their final state.